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Entrepreneurship students launch products and donate to charity

Student News | Wednesday, April 11, 2018

Faculty members in the Entrepreneurship program launched a new project in the Fundamentals of Entrepreneurship course for Spring Semester 2018. Adjunct instructors Keisha Boston and Terri Lechton, along with Assistant Professor Jonathan Krabill worked over the course of autumn semester and winter break to incorporate experiential learning into the entrepreneurship curriculum. The result was a six-week project that saw 10 student groups research ideas, launch products, pivot strategies, and generate revenue.

Products created included sugar scrubs, Valentine’s Day texting services, lip balm caddies, and house key holders. Working in groups of 3 to 5, students followed the Business Model Canvas approach to product design, launch, and commercialization. Groups also created YouTube channels, completed cash flow trackers, designed marketing materials, and spent time selling products across campus.

Each group also identified a charity to work with and donated all proceeds to upon completion of the project. This semester, the Entrepreneurship Team Project donated $763 to local and national charities.

If you are interested in learning more about this project, please contact Jonathan Krabill at


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