New! Get the Inside Scoop with Course Previews from Business Programs
Learn about business courses by listening to audio interviews with the instructors who create and teach them. You’ll hear what's included in a course, how it’s structured, how grades are determined, why it matters and more. With this information, you'll be better prepared to decide what courses are right for you, when to take a class, what to expect and how to succeed. Listen to Business Course Previews on SoundCloud and follow us on Facebook.
Hours of Operation
Monday - Thursday: 8:00 AM to 4:30 PM for in-person inquiries
Friday: 8:00 AM to 4:30 PM for virtual/email inquiries
Marketing is at the heart of what every business must do to be successful: get and keep customers. The marketing program provides a strong foundation in fundamental marketing concepts and principles. Program graduates enjoy career opportunities in such diverse areas as product management, advertising, market research, public relations, Web-based businesses, customer service and sales.
The Direct Marketing major provides graduates with a survey of the major components of direct marketing with emphasis on interactive technologies. The Retail Management major provides in-depth exposure to retail management principles and a strong internship program supported by many of the city's leading retail operations.
The MBA (Master of Business Administration) is one of the most sought-after professional degrees—not only by those currently working in business but also by many other professionals who are increasingly in need of these types of skills. The Pre-MBA Certificate is designed for individuals who have already completed a baccalaureate degree and wish to pursue an MBA or for professionals in various fields who wish a basic grounding in business principles through an introduction to the business disciplines. All of the courses in this certificate can be completed online.
All of the majors in this program can be completed totally online. Transfer agreements to complete a baccalaureate degree at various 4-years institutions are available.
The Marketing AAS degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), demonstrating it has met standards of business education that promote teaching excellence.
Programs and Certificates