Marketing is at the heart of what every business must do to be successful: get and
keep customers. The marketing program provides a strong foundation in fundamental
marketing concepts and principles. Program graduates enjoy career opportunities in
such diverse areas as product management, advertising, market research, public relations,
Web-based businesses, customer service and sales.
The Direct Marketing major provides graduates with a survey of the major components
of direct marketing with emphasis on interactive technologies. The Retail Management
major provides in-depth exposure to retail management principles and a strong internship
program supported by many of the city's leading retail operations.
The MBA (Master of Business Administration) is one of the most sought-after professional
degrees—not only by those currently working in business but also by many other professionals
who are increasingly in need of these types of skills. The Pre-MBA Certificate is
designed for individuals who have already completed a baccalaureate degree and wish
to pursue an MBA or for professionals in various fields who wish a basic grounding
in business principles through an introduction to the business disciplines. All of
the courses in this certificate can be completed online.
All of the majors in this program can be completed totally online. Transfer agreements
to complete a baccalaureate degree at various 4-years institutions are available.
The Marketing program is accredited the Accreditation Council for Business Schools
and Programs (ACBSP), demonstrating it has met standards of business education that
promote teaching excellence.