Why redesign?
Most websites undergo a periodic redesign to reflect new technology, best practices, and new strategic direction. The Marketing and Communications team at Columbus State is revamping the College website with these goals in mind:
Make mobile-friendly
The new site will be easy to view on a range of devices, including desktop computers, tablets, and smart phones.
Simplify navigation
Reorganize and condense navigation menus to make it easier for visitors to find the information they need.
More emphasis on external audiences
Encourage prospective students to explore academic offerings and admissions information and engage community partners.
Highlight the College's strengths
Show prospective students, parents and community partners how Columbus State serves its students and the region.
Elevate visual design
Incorporate beautiful photography that shows our students thriving at Columbus State, and update design to captivate our audiences in a blink.
Reimagine content
Write compelling content that is engaging, concise, and consistent in voice and style.
Implement site analytics
Consistently monitor website traffic and analyze usage to improve site content and inform marketing efforts.