Interactive Multimedia (IMMT)
 

Interactive Multimedia Associate Degree

Digital Audio/Video Production Major

Webtech: Graphic Design Certificate

Webtech: Multimedia Design Certificate

The Interactive Multimedia program provides the community with

skilled professionals who can create and assemble multimedia

products for corporate interactive training, advertising, and marketing

purposes. Graduates are able to develop and produce scripts and

computer animation, and apply multimedia technology to assemble

graphics, text, sound, and video into meaningful productions.

The program supports an industry need to provide multimedia

professionals to work in the ever-expanding market of integrated

and interactive media communications, with a growing emphasis

in web page production.

The Interactive Multimedia program is designed to impart four

critical skills to its graduates:

• Design

• Scripting (source code and application). The types of scripting

include: HTML, CSS, Javascript, Actionscript and

Lingo

• Familiarity with various design-oriented application programs

including: Adobe Photoshop, ImageReady, Premiere,

Macromedia Freehand, Flash, Dreamweaver, Director, and

3-D Studio, Max

• Experience in both the Macintosh and Windows platforms

By mastering these four areas, program graduates will be able to

go beyond basic design and layout to complete the “big picture”

regarding hierarchical site structure and flowcharting. As a result,

program graduates can cross cultural, aesthetic and technical

boundaries.

The Audio/Video Production major is designed to address the need

for professionally-trained graphic design and interactive media

professionals who have the skill set to utilize audio and video

assets (typically called “rich media”) in the production of new

media whether it be in a CD-ROM, DVD, interactive websites or

other delivery systems.

The jobs available in interactive multimedia are varied. Typical job

possibilities for program graduates include: multimedia technician;

multimedia specialist; multimedia developer; media specialist;

instructional design technician; computer graphic artist; 3D computer

animator; multimedia illustrator; desktop media publisher;

interface designer; animator; script integrator; digital journalist;

and presentation artist.

Upon completion of the Associate Degree program in Interactive

Multimedia, the graduate will be able to:

• Possess a working-level knowledge of the interactive multimedia

field and how it affects society and industry.

• Comprehend the relationship between design, marketing, and

interactive multimedia projects.

• Understand the purpose and interrelationship between design,

scripting and software.

• Be able to evaluate the strengths and weaknesses of project

design including storyboarding, diagramming, flowcharting

and brand relevance.

• Know the core concepts of scripting as they apply to multimedia

and web development

• Be familiar with many of the programming languages used by

the multimedia professional (such as, HTML, CSS, Javascript,

Lingo and CGI Scripting), by creating sites using various

scripting languages.

• Have gained exposure to industry standard digital imaging

programs (PhotoShop/Image ready) by using the software to

solve a variety of “real world” design problems.

• Know how to retrieve, enhance, create, optimize, store and

otherwise modify images for digital use (web or CD development).

• Be familiar with basic concepts of digital conversion, video

coding and processing, and integrating digital audio with

video.

• Learn the basic principles of digital video editing using various

original or provided video clips.

• Understand the basic principles of 2D design, the elements of

design and concepts of forms and structures.

• Using digital design software (such as Macromedia's Freehand)

acquire technical skills and aesthetic design skills.

• Comprehend the basic concepts of 3D modeling: model construction,

rendering, lighting and animation.

• Create a functional interactive, animated web presence from

conceptual stages to finished product.

• Possess working-level knowledge of industry standard web

animation software.

• Gain important insights on the actual functioning of working

multimedia groups and how those groups function as part of

a large system.

• Gain working knowledge of web design software using

Microsoft’s FrontPage.

• Understand the interrelationship between front-end design

and back-end results.

• Gain working knowledge of web design application software

using Macromedia’s DreamWeaver.

• Use storyboard, flowchart and drawing skills to represent finished

versions of a website, an interactive CD or a video.

• Complete an interactive CD resume to market themselves and

skills learned.

• Gain real-world experience working as an intern in a multimedia-

related company.

In addition to the Interactive Multimedia competencies, graduates

completing an Audio/Visual Production major will be able to:

• Understand the role of audio/visual production in an integrated

marketing communications plan.

• Use software tools to capture audio and video from various

sources.

• Use sound and sound editing channels to enhance video productions.

• Understand copyright and fair use laws as they relate to audio/

video production.

• Stream and import video for web productions.

• Identify ways to incorporate text and character animation into

video productions.

• Demonstrate an ability to record voice, music and effect for

multimedia products.

• Demonstrate an understanding of the processes involved in

planning, scripting, recording and editing a digital audio/video

production.

The Webtech Certificate series is designed specifically for the

needs of the working multimedia professional. The Graphic Design

concentration presents skills required to design effective and

attractive web pages including use of color, typography, buttons,

and animation. The Multimedia Design concentration focuses on

the skills required for structuring and implementing the use of multimedia

features such as sound, animation, digital video, graphics,

and interactivity. Because of the scope of content covered and the

accelerated pace of delivery, certificate courses are recommended

for those individuals with significant multimedia experience.

NOTE: For many interactive multimedia courses, majors may

wish to purchase the relevant software. Interactive Multimedia labs

have limited availability outside of class time; access to software

outside of the lab will enable students to work on class assignments

outside of the lab setting.