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Marketing (MKTG)

These are 2013-2014 course descriptions.

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MKTG 1010 Retailing (A, SP, SU)

3 credits
MKTG 1010 provides the student with an overview of current and evolving retailing trends and practices. Merchandising, sales promotion, finance, store operations and control are addressed. Special emphasis is given to the growing importance of international retailing, e-Commerce and multi-channel retailing. In addition, the course examines the impact of innovative technologies and methods used by retailers to improve store operating efficiencies and improve customers’ shopping experiences.
Lecture: 3 hours                                 Lab fee: $1.00

MKTG 1020 Branding (A, SP, SU)

3 credits
MKTG 1020 provides the student with an overview of current and evolving branding trends and practice. The primary focus is on the importance of brands, their impact on corporate profitability, and effective principles of brand management. In addition, the course describes a disciplined process to create and implement effective brand design, identity and positioning.
Lecture: 3 hours            Lab fee: $1.00

MKTG 1110 Marketing Principles (A, SP, SU)

3 credits
MKTG 1110 involves the study of marketing activities, analysis, strategies, and decision making in the context of other business functions. Topics include integration of product, price, promotion, and distribution activities; research and analysis of markets, environments, competition, and customers; market segmentation and selection of target markets; and emphasis on behavior and perspectives of consumers and organizational customers. Planning and decision making for products and services in profit and nonprofit, domestic and global settings are analyzed in this course.
Lecture: 3 hours
Prerequisite: ECON 2200        Lab fee: $1.00

MKTG 1230 Customer Service & Sales (A, SP, SU)

3 credits
MKTG 1230 provides an introduction to the sales process and the key role that sales activities play in any consumer or commercial business endeavor. The course deals with the basic components of selling including understanding customer psychology and building customer relationships. This course also emphasizes the important issues facing customer service providers and customer service managers in business. Special emphasis is placed on the mastery of specific skills and analyzing customer attitudes and behaviors to determine the tasks required to deliver excellent customer service.
Lecture: 3 hours        Lab fee: $2.00

MKTG 1285 Advertising & Promotion on the Web (A)

1 credit
MKTG 1285 provides the student with an overview of how the Internet can be used as part of an organization’s advertising and promotional strategy. The focus is on the Internet as another means of communicating with an organization’s various target markets.
Lecture: 1 hour        Lab fee: $1.00

MKTG 1286 Customer Service on the Web (A)

1 credit
MKTG 1286 provides the student with an opportunity to see how the Internet can be used to improve the basic delivery of customer service and to improve customer relations for business organizations.
Lecture: 1 hour        Lab fee: $1.00

MKTG 1287 Public Relations on the Web (A)

1 credit
MKTG 1287 focus course on the real world use of the Internet in developing organizational objectives. Students will use the Internet to examine trends, basic concepts and current practices in public relations. Lecture: 1 hour  Lab fee: $1.00

MKTG 1288 Market Research on Web (SP)

1 credit
MKTG 1288 students will use the Internet to gather information on customers, business organizations, and nonprofit institutions. Attention will be given to using the Internet as a tool to find the best sources of information to solve real-world marketing problems.
Lecture: 1 hour        Lab fee: $1.00

MKTG 1289 Direct Marketing on the Web (SP)

1 credit
MKTG 1289 students will use the Internet as a tool in the direct marketing process. The focus will be on using the Internet as a vehicle to create databases and as a direct response mechanism for target markets.
Lecture: 1 hour      Lab fee: $1.00

MKTG 1290 Government Marketing on the Web (SP)

1 credit
MKTG 1290 studies government characteristics and its use of emerging technology to market services to, and communicate with, citizens. The course will examine the relationships between government and citizens with an emphasis on the use of Web-based technology to enhance those relationships.
Lecture: 1 hour       Lab fee: $1.00

MKTG 1292 Non-Profit Marketing Using Web (SP)

1 credit
A study of the characteristics of nonprofit organizations and their use of emerging technology to market services, raise funds, and communicate with people. The course will examine the relationships between nonprofit organizations and service consumers and funding agents with an emphasis on the use of Web-based technology to enhance those relationships.
Lecture: 1 hour        Lab fee: $1.00

MKTG 2200 Web & Electronic Marketing (A, SP)

3 credits
MKTG 2200 describes how to use the Web for various marketing functions: gathering and evaluating primary and secondary sources of information, market research, sales, advertising and promotion, and customer service/retention. Introduction to emerging Web 2.0 technologies with particular emphasis on the role of the various social networking tools used in the process of marketing to and communicating with consumers. Examples of Web 2.0 features and tools to be explored include online communities, wikis, blogs, vlogs, podcasts, RSS feeds, and mobile communication devices. An overview of the marketing and technical aspects of e-Commerce will be examined and how various markets use e-Commerce in product, pricing, distribution and promotion decisions.
Lecture: 3 hours
Prerequisite: MKTG 1110        Lab fee: $3.00

MKTG 2290 Business to Business Marketing (A)

3 credits
MKTG 2290 is designed to provide students with a comprehensive understanding of fundamental marketing principles, practices and strategies utilized in business to business marketing. An empirical approach is taken to deepen the discussion of marketing topics relevant to the dynamics of the business environment. Additional emphasis is placed on organizational marketing, future trends and decisions facing business to business marketing managers.
Lecture: 3 hours
Prerequisite: MKTG 1110        Lab fee: $1.00

MKTG 2360 Direct & Database Marketing (SP)

3 credits
MKTG 2360 presents a survey of the direct marketing process including the theory and practice of direct marketing, its function and organization. Topics covered include direct response television/radio, database marketing, list selection and evaluation, direct marketing media and planning. This course provides students with an overview of the use of databases in consumer and business-to-business marketing to both acquire and retain customers. Particular emphasis is placed on developing in-house databases, purchasing lists and managing a marketing database. Special emphasis is given to how direct and database marketing can be integrated into the overall marketing mix.
Lecture: 3 hours
Prerequisite: MKTG 1110        Lab fee: $2.00

MKTG 2400 Advertising & Promotion (A, SP)

3 credits
The role of advertising and promotion in the marketing communications program and as part of an integrated marketing communications perspective is analyzed from both a traditional and an electronic media perspective. Other promotional areas covered include direct marketing, sales promotion, public relations, and personal selling. Regulatory, social and economic factors that influence, and are in turn influenced by, an organization’s advertising and promotional program will be examined. Media buying and selling are explored focusing on the role of the various participants in the process: clients, advertising and media agencies, media sales companies, media companies, etc.
Lecture: 3 hours
Prerequisite: MKTG 1110        Lab fee: $4.00

MKTG 2450 Services & Non-Profit Marketing (A)

3 credits
MKTG 2450 studies the characteristics of services, their contribution to an economy, service quality, service customer behavior and the relationship between organizational performance and customer retention. This course will also give students an understanding of the basic organizational structures, systems and practices of nonprofit organizations. Emphasis will be placed on identifying the various types of nonprofit organizations, nonprofit marketing mixes, and nonprofit marketing strategies.
Lecture: 3 hours
Prerequisite: MKTG 1110        Lab fee: $2.00

MKTG 2550 Marketing Info & Consumer Analysis (A)

3 credits
MKTG 2550 course introduces the field of market research with particular emphasis on how to use research data to make better marketing decisions and to provide a framework for understanding the consumer decision- making process and purchasing behavior. Topics covered include the market research process, research design and data sources, data collection, and the analysis of marketing research data. Emphasis is placed on why consumers behave as they do, and how marketers, consumer activists, and public officials use this knowledge to influence consumer behavior. Lecture: 3 hours
Prerequisite: MKTG 1110        Lab fee: $2.00

MKTG 2650 Merchandise Buying & Retail Math (SP)

3 credits
MKTG 2650 provides the student with an overview of the impact of merchandising strategies on the fiscal management of store operations. Students will use basic math formulas that are used by buyers, department managers and store owners in order to operate their businesses, stores or departments profitably. The process of assembling merchandise assortments and the management of retail inventories will be discussed. This course is dedicated to quantitative procedures for planning and analyzing sales, profit, and inventory for retailers.
Lecture: 3 hours
Prerequisite: MKTG 1010       Lab fee: $2.00

MKTG 2750 Global Marketing (A, SP)

3 credits
MKTG 2750 is a capstone course for marketing majors. This course builds on the knowledge acquired in other marketing and business courses to give students the skills and knowledge necessary to successfully analyze economic, cultural, political and fiscal issues in global marketing and to suggest appropriate business solutions. As a result of completing this course, students will develop a broader understanding of the marketing function and its relationship to business strategy in the context of a global marketing environment. Student must be a Marketing major who has completed 12 hours in the technology and has permission of the instructor. Lecture: 3 hours
Instructor permission required
Prerequisite: MKTG 1110        Lab fee: $1.00

MKTG 2802 Marketing Seminar (A, SP, SU)

1 credit
MKTG 2802 allows for the application of marketing knowledge to specific areas of an on-the-job internship. Student must be a Marketing major who has completed 12 hours in the technology and has permission of the instructor.
Seminar: 1 hour
Instructor permission required
Corequisite: MKTG 2902        Lab fee: $1.00

MKTG 2902 Marketing Practicum (A, SP, SU)

3 credits
MKTG 2902 offers a chance for a supervised, on-the-job application of knowledge and skills acquired in the classroom. Student must be a Marketing major who has completed 12 hours in the technology. Practicum: 21 hours
Instructor permission required
Corequisite: MKTG 2802        Lab fee: $1.00

MKTG 2994 Marketing Current Topics (On Demand)

1-3 credits
MKTG 2994 offer an opportunity for detailed examination of various topics in marketing.
Lecture: 1 hour        Lab fee: $2.00