Marketing - Course Curriculum
|
See Also: |
Plans of Study (PDF) |
Marketing is at the heart of what every business must do to be successful: attract and retain customers. Marketing professionals are responsible for knowing how to produce, price, promote, and distribute goods and services. Program graduates enjoy career opportunities in such diverse areas as product management, advertising, retailing, public relations, web-based businesses, customer service and sales.
The Marketing program provides a strong foundation in fundamental marketing concepts and principles. The advanced courses provide the opportunity for studying topics of particular interest to the student in such areas as consumer behavior, public relations, and advanced sales techniques. All of the courses in the Marketing Associate Degree program can be completed in both a traditional and distance learning option. The traditional class room experience continues to provide students with high quality instruction in a small classroom setting at our main campus and off-campus locations. The distance learning option provides the same high quality learning as traditional instruction, with the flexibility of being able to complete coursework online.
The Direct Marketing and Fashion Retail Merchandising and Management majors build on a solid foundation in marketing to provide advanced skills in these specialized areas. The Direct Marketing major provides graduates with a survey of the major components of direct marketing including creative design, list selection, database management, and financial evaluation of direct marketing programs. Particular emphasis is placed on interactive technologies and their impact on direct marketing. The Fashion Retail Merchandising and Management major provides in-depth exposure to retail management principles and a strong internship program supported by many of the city’s leading retail operations.
The MBA (Master of Business Administration) is one of the most sought-after professional degrees—not only by those currently working in business and by other professionals who are increasingly in need of these types of skills. The Pre-MBA Certificate is designed for individuals who have already completed a baccalaureate degree and wish to pursue an MBA or for professionals in various fields who wish a basic grounding in business principles. All of the courses in this certificate can be completed online.
Transfer agreements are available that enable Marketing graduates to transfer to other institutions to complete their baccalaureate degree. Please contact a program advisor if interested in this option.
Columbus State Community College is nationally accredited by the Association of Collegiate Business Schools and Programs (ACBSP) for the offering of its business programs that culminate in the Associate of Arts, Associate of Science, and Associate of Applied Science degrees.
Upon completion of the Associate Degree in Marketing, the graduate will be able to:
- Evaluate and apply fundamental marketing concepts as well as financial and quantitative analysis with regard to the pricing, promotion, and distribution of goods and services in a global economy.
- Explain the role of branding, the concept of brand equity, and brand elements in designing marketing programs and strategies in global economy.
- Differentiate between competitive marketing strategies for services and non-profit organizations.
- Explain how consumer behavior impacts overall marketing strategy and influences the purchaser’s decision-buying process as identified by consumer analysis and marketing information systems.
- Identify issues and opportunities that arise in global marketing, and describe the basic mechanisms for doing business in international markets.
- Evaluate business-to-business marketing issues as they relate to supply chain management, purchasing and pricing strategy, market segmentation, target markets, and positioning strategies in a global economy.
- Explain the major components of direct marketing and database management with particular emphasis on interactive technologies and the financial evaluation of direct marketing campaigns.
- Evaluate the components of e-Commerce models, using digital media (internet, email, and blogs mobile technology and search engines), social media optimization, and web analytics to effectively reach consumers and business-to-business organizations.
- Differentiate between the traditional role of advertising and promotion in marketing communications strategies for an organization and current trends which make use of interactive and digital media advertising and communications strategies in a global and competitive environment.
- Analyze sales and customer services processes as they relate to consumer and business-to-business purchasing and customer retention.
Direct Marketing Major
In addition to the Marketing competencies, a graduate with a Direct Marketing major will be able to:
- Select and use the appropriate methodology to assess the costs of direct marketing efforts
- Evaluate and utilize interactive direct marketing media
Fashion Retail Merchandising and Management Major
In addition to the Marketing competencies, a graduate with a Retail Management major will be able to:
- Identify the various types of stock control systems appropriate for a merchandise mix
- Explain the basic concepts of store operations
- Demonstrate and apply retail mathematical tools that aid in merchandise planning, selection, and pricing.
Software/Hardware Requirements
Students taking courses in this curriculum may need to own or have access to hardware/software to pursue this degree. This is particularly important for students who are enrolled in online/distance learning-based sections of a particular course. Check with the program advisor to discuss specific course needs and options.
Marketing Associate Degree
| COURSE | COURSE NAME | CR |
| Semester 1 | ||
| ENGL 1100 | Composition I | 3 |
| STAT 1350 | Elementary Statistics | 3 |
| MKTG 1010 | Retailing | 3 |
| ECON 2200 | Principles of Microeconomics | 3 |
| IMM 1220 | Digital Media Preparation | 2 |
| COLS 1100 | First Year Experience Seminar | 1 |
| TOTAL CREDIT HOURS | 15 | |
| Semester 2 | ||
| MKTG 1110 | Marketing Principles | 3 |
| ACCT 1211 | Financial Accounting | 3 |
| SCM 1001 | Supply Chain Management Principles | 3 |
| MKTG 1020 | Branding | 3 |
| MKTG 1230 | Customer Service & Sales | 3 |
| TOTAL CREDIT HOURS | 15 | |
| Summer Semester | ||
| HIST XXXX | 1111, 1112, 1151, (or) 1152 | 3 |
| XXXX XXXX | Natural Science – Refer to approved list | 4 |
| TOTAL CREDIT HOURS | 7 | |
| Semester 3 | ||
| MKTG 2200 | Web & Electronic Marketing | 3 |
| MKTG 2400 | Advertising & Promotion | 3 |
| MKTG 2290 | Business-to-Business Marketing | 3 |
| MKTG 2550 | Marketing Info & Consumer Analysis | 3 |
| ACCT 1212 | Managerial Accounting | 3 |
| TOTAL CREDIT HOURS | 15 | |
| Semester 4 | ||
| MKTG 2750 | Global Marketing | 3 |
| BMGT 2250 | Project Management Principles | 3 |
| MKTG 2360 | Direct & Database Marketing | 3 |
| MKTG 2802 | Marketing Seminar | 1 |
| MKTG 2902 | Marketing Practicum | 3 |
| XXXX XXXX | Technical Elective – Refer to approved list | 3 |
| TOTAL CREDIT HOURS | 16 | |
| TOTAL DEGREE CREDIT HOURS | 68 | |
Technical Electives
The following courses are approved for technical elective requirements:
| COURSE | COURSE NAME | CR |
| DDG 1100 | Introduction to Computer Design | 3 |
| IMM 1120 | Fundamentals of Interactive Media | 3 |
| MKTG 1285 | Advertising & Promotion on the Web | 1 |
| MKTG 1286 | Customer Service on the Web | 1 |
| MKTG 1287 | Public Relations on the Web | 1 |
| MKTG 1288 | Marketing Research on the Web | 1 |
| MKTG 1289 | Direct Marketing on the Web | 1 |
| MKTG 1290 | Government Marketing on the Web | 1 |
| MKTG 1292 | Non-Profit Marketing Using Web | 1 |
| MKTG 2994 | Marketing Current Topics | 1 - 3 |
| SCM 1101 | Transportation & Traffic Management | 3 |
Direct Marketing Major
| COURSE | COURSE NAME | CR |
| Semester 1 | ||
| ENGL 1100 | Composition I | 3 |
| STAT 1350 | Elementary Statistics | 3 |
| MKTG 1010 | Retailing | 3 |
| ECON 2200 | Principles of Microeconomics | 3 |
| IMM 1220 | Digital Media Preparation | 2 |
| COLS 1100 | First Year Experience Seminar | 1 |
| TOTAL CREDIT HOURS | 15 | |
| Semester 2 | ||
| MKTG 1110 | Marketing Principles | 3 |
| ACCT 1211 | Financial Accounting | 3 |
| SCM 1001 | Supply Chain Management Principles | 3 |
| MKTG 1020 | Branding | 3 |
| MKTG 1230 | Customer Service & Sales | 3 |
| TOTAL CREDIT HOURS | 15 | |
| Summer Semester | ||
| HIST XXXX | 1111, 1112, 1151, (or) 1152 | 3 |
| XXXX XXXX | Natural Science – Refer to approved list | 4 |
| TOTAL CREDIT HOURS | 7 | |
| Semester 3 | ||
| MKTG 2200 | Web & Electronic Marketing | 3 |
| MKTG 2400 | Advertising & Promotion | 3 |
| MKTG 2290 | Business-to-Business Marketing | 3 |
| MKTG 2550 | Marketing Info & Consumer Analysis | 3 |
| MKTG 2450 | Services & Non-Profit Marketing | 3 |
| ACCT 1212 | Managerial Accounting | 3 |
| TOTAL CREDIT HOURS | 18 | |
| Semester 4 | ||
| MKTG 2750 | Global Marketing | 3 |
| BMGT 2250 | Project Management Principles | 3 |
| MKTG 2360 | Direct & Database Marketing | 3 |
| MKTG 2802 | Marketing Seminar | 1 |
| MKTG 2902 | Marketing Practicum | 3 |
| XXXX XXXX | Technical Elective | 3 |
| TOTAL CREDIT HOURS | 16 | |
| TOTAL DEGREE CREDIT HOURS | 71 | |
Technical Electives
The following courses are approved for technical elective requirements:
| COURSE | COURSE NAME | CR |
| DDG 1100 | Introduction to Computer Design | 3 |
| IMMT 1120 | Fundamentals of Interactive Media | 3 |
| MKTG 1285 | Advertising & Promotion on the Web | 1 |
| MKTG 1286 | Customer Service on the Web | 1 |
| MKTG 1287 | Public Relations on the Web | 1 |
| MKTG 1288 | Marketing Research on the Web | 1 |
| MKTG 1289 | Direct Marketing on the Web | 1 |
| MKTG 1290 | Government Marketing on the Web | 1 |
| MKTG 1292 | Non-Profit Marketing Using Web | 1 |
| MKTG 2994 | Marketing Current Topics | 1 - 3 |
| SCM 1101 | Transportation & Traffic Management | 3 |
Fashion Retail Merchandising and Management Major
| COURSE | COURSE NAME | CR |
| Semester 1 | ||
| ENGL 1100 | Composition I | 3 |
| STAT 1350 | Elementary Statistics | 3 |
| MKTG 1010 | Retailing | 3 |
| ECON 2200 | Principles of Microeconomics | 3 |
| IMM 1220 | Digital Media Preparation | 2 |
| COLS 1100 | First Year Experience Seminar | 1 |
| TOTAL CREDIT HOURS | 15 | |
| Semester 2 | ||
| MKTG 1110 | Marketing Principles | 3 |
| ACCT 1211 | Financial Accounting | 3 |
| SCM 1001 | Supply Chain Management Principles | 3 |
| MKTG 1020 | Branding | 3 |
| MKTG 1230 | Customer Service & Sales | 3 |
| TOTAL CREDIT HOURS | 15 | |
| Summer Semester | ||
| HIST XXXX | 1111, 1112, 1151, (or) 1152 | 3 |
| XXXX XXXX | Natural Science - Refer to approved list | 4 |
| TOTAL CREDIT HOURS | 7 | |
| Semester 3 | ||
| MKTG 2200 | Web & Electronic Marketing | 3 |
| MKTG 2400 | Advertising & Promotion | 3 |
| MKTG 2650 | Merchandise Buying & Retail Mathematics | 3 |
| MKTG 2550 | Marketing Info & Consumer Analysis | 3 |
| ACCT 1212 | Managerial Accounting | 3 |
| TOTAL CREDIT HOURS | 15 | |
| Semester 4 | ||
| MKTG 2750 | Global Marketing | 3 |
| BMGT 2250 | Project Management Principles | 3 |
| MKTG 2802 | Marketing Seminar | 1 |
| MKTG 2902 | Marketing Practicum | 3 |
| XXXX XXXX | Technical Elective – Refer to approved list | 6 |
| TOTAL CREDIT HOURS | 16 | |
| TOTAL DEGREE CREDIT HOURS | 68 | |
Technical Electives
The following courses are approved for technical elective requirements:
| COURSE | COURSE NAME | CR |
| FOTO 1140 | Introduction to Digital Photography | 3 |
| IMM 1120 | Fundamentals of Interactive Media | 3 |
| MKTG 1285 | Advertising & Promotion on the Web | 1 |
| MKTG 1286 | Customer Service on the Web | 1 |
| MKTG 1287 | Public Relations on the Web | 1 |
| MKTG 1288 | Marketing Research on the Web | 1 |
| MKTG 1289 | Direct Marketing on the Web | 1 |
| MKTG 1290 | Government Marketing on the Web | 1 |
| MKTG 1292 | Non-Profit Marketing Using Web | 1 |
| MKTG 2994 | Marketing Current Topics | 1 - 3 |
| SCM 1101 | Transportation & Traffic Management | 3 |
GE-NATURAL/PHYSICAL SCIENCES REQUIREMENT (SELECT ONE)
| COURSE | COURSE NAME | CR |
| ASTR 1141 | Life in the Universe | 3 |
| ASTR 1161 | The Solar System | 3 |
| ASTR 1162 | Stars and Galaxies | 3 |
| ASTR 1400 | Astronomy Laboratory | 1 |
| BIO 1112 | Introduction to Biology I | 4 |
| BIO 1113 | Biological Sciences I | 4 |
| BIO 1114 | Biological Sciences II | 4 |
| BIO 1125 | Human Biology | 4 |
| BIO 1127 | Plant Biology | 4 |
| BIO 2215 | Introduction to Microbiology | 4 |
| BIO 2232 | Human Physiology | 4 |
| CHEM 1110 | Chemistry and Society | 5 |
| CHEM 1111 | Elementary Chemistry I | 4 |
| CHEM 1112 | Elementary Chemistry II | 4 |
| CHEM 1171 | General Chemistry I | 5 |
| CHEM 1172 | General Chemistry II | 5 |
| GEOL 1101 | Introduction to Earth Science | 4 |
| GEOL 1105 | Geology and the National Parks | 3 |
| GEOL 1121 | Physical Geology | 4 |
| GEOL1122 | Historical Geology | 4 |
| GEOL 1151 | Natural Disasters | 3 |
| PHYS 1103 | World of Energy | 3 |
| PHYS 1106 | Physics by Inquiry: Properties & Motion | 5 |
| PHYS 1200 | Introductory Algebra-Based Physics I | 5 |
| PHYS 1201 | Algebra-Based Physics II | 5 |
| PHYS 1250 | Calculus-Based Physics I | 5 |
| PHYS 1251 | Calculus-Based Phys II | 5 |
Direct Marketing Certificate
| COURSE | COURSE NAME | CR |
| Semester 1 | ||
| MKTG 2200 | Web & Electronic Marketing | 3 |
| MKTG 2360 | Direct & Database Marketing | 3 |
| MKTG 2290 | Business-to-Business Marketing | 3 |
| MKTG 2550 | Marketing Information & Consumer Analysis | 3 |
| TOTAL CERTIFICATE CREDIT HOURS | 12 | |
Electronic Marketing Certificate
| COURSE | COURSE NAME | CR |
| Semester 1 | ||
| MKTG 2200 | Web & Electronic Marketing | 3 |
| MKTG 2360 | Direct & Database Marketing | 3 |
| MKTG 2290 | Business-to-Business Marketing | 3 |
| IMM 1120 | Fundamentals of Interactive Media | 3 |
| TOTAL CERTIFICATE CREDIT HOURS | 12 | |
Pre-MBA Certificate**
| COURSE | COURSE NAME | CR |
| Semester 1 | ||
| MKTG 1110 | Marketing Principles | 3 |
| BMGT 1111 | Management | 3 |
| ECON 2200 | Principles of Microeconomics | 3 |
| STAT 1350 | Elementary Statistics | 3 |
| ACCT 1211 | Financial Accounting | 3 |
| FMGT 2201 | Corporate Finance | 3 |
| TOTAL CERTIFICATE CREDIT HOURS | 18 | |
**The Pre-MBA Certificate is designed for individuals who have already completed a baccalaureate degree and wish to pursue an MBA or for professionals in various fields who wish a basic grounding in business principles through an introduction to the business disciplines. Please meet with an advisor to discuss this program.